Just as it’s important to define who your ideal client is, it’s also important to accurately and specifically define your product or service. Knowing the details of exactly what you’re selling will…
Online marketing can really be a time sucker if you let it. Then there’s the hit your wallet can take paying for all sorts of fancy tools, that you don’t have enough time available to really learn how to use them fully anyway. Thankfully, there is no shortage of…
The Branding Pen Series – Article 5 I remember the first time someone asked me who my ideal client was. My answer was “small businesses”. I could not have been
Your “brand” is so much more than a mere symbol. It’s what defines you as a business: your business philosophy, practices, attitude, promises to your customer, product integrity, etc. You will be remembered for…
We all strive to figure out the right combination of blog posts, memes, graphics, designs, stories and who-knows-what-else to engage with our audience on social media at ANY level, right?
We try to let our personality shine through and connect with our readers, while still maintaining a certain level of …
Especially for us in the agricultural world, the word “branding” usually makes us think of gathering up cattle and branding all the new calves every spring. When you think about it, that’s definitely part of what “branding” for your business is…
While this may not be the most interesting of topics, it’s important to understand exactly what marketing is, and what marketing means for you, a professional in an agricultural or agricultural related business. I’ll try to make it as interesting as possible, but hey…
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