One of the top questions I’m asked by clients, is how to drive more traffic to their websites.
You have this amazing website, now how do you get people to actually visit it?
Whether you’re training horses, booking ranch stays, or selling custom tack — your website is a tool, but only if people are landing on it.
Read on to learn 5 proven (but simple!) ways that you can leverage your website by driving more traffic to your site. No ads, no tech overwhelm!
Optimize for Google (aka SEO)
Think like your customer. What would they type into Google to find you? Use those keywords in your page titles, headings, and image alt text.
Example: Instead of saying something generic like “Our Services,” say “Custom Horse Barn Construction.”
Think like your customer. What would they type into Google to find you?
Use those keywords in your page titles, headings, and image alt text.
Example: Instead of “Our Services,” say “Custom Horse Barn Construction.”
✔️Bonus: Make sure your site loads fast and is mobile-friendly — Google loves that too.
Share on Social Media
Share your site on social… often! Don’t post once and forget it.
🔗 Drop your link in your bio.
📲 Mention it in captions.
🧵 Create content that naturally leads people to your services, blog, or contact page.
Make it easy for people to click over!
Create content your people are searching for
Have a blog or resources section? Use it! Write posts that answer your ideal customer’s questions.
🎯 Example: “Five Easy Trail Obstacles You Can Practice at Home”
Helpful content builds trust and brings traffic from search engines.
✔️Bonus: Make short videos, upload them to YouTube or Vimeo and then embed on your website as Video Blogs. You can then repurpose the videos into reels content for even more reach.
Send emails with value + links
Your email list is full of warm leads—don’t forget about it!
Share helpful tips, behind-the-scenes stories, or product/service launches … and always give them a reason to click back to your website!
Get other websites to link to yours
Backlink is still an effective way to drive more traffic to your website. When another reputable site links to yours, it tells Google you’re legit and builds trust AND traffic.
📣 Try guest blogging, podcasts, directories, or collaborations. Even a simple testimonial swap can get you a backlink.
You don’t need ads or fancy funnels to boost traffic, just consistent effort + smart strategy.
