Recently I’ve been shooting a lot of videos for my new venture, “The Branding Pen“, so I’ve picked up a few YouTube tips along the way and I wanted to share one with you today, that I thought was really useful.
Typically, when we create a video for our business, it’s pretty standard that we’re going to ask the viewer to follow a specific call to action at the end of the video. Often times, this is trying to direct people to our website, email opt in or a landing page. How handy would it be for users to click on a link actually ON the video itself, as opposed to in the description or text content down below?
Pretty dang handy, right?
YouTube offers this feature in the form of annotations, but there are a few steps to take first in order to do this. Watch my video tutorial below about how to add a clickable external link annotation to your video, and if you like it, please let me know in the comments below.