The Evolution of Slogans

If you’re working on a slogan for your start-up, or maybe trying to re-brand your existing company, coming up with an effective slogan can be a challenge, to say the least.

A good slogan can make or break your brand, so it’s important to get it right. Having said that, if something doesn’t work, try something else. It can take years to perfect your brand, so don’t be afraid to try new things as your product – and your audience – changes.

This infographic shows how some company slogans have evolved over the years to change with the times, and how some companies just got it right and have stuck with their original concept. Maybe this will help inspire you to create your next great slogan!



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