Just as every rancher has established their identity through a brand, so should every business owner and entrepreneur! A brand, in the business sense however, is so much more than just an identifying mark or logo.
The Branding Pen is where all the excitement takes place and where you’ll find a collection of free articles and resources designed to help you fine tune and clarify your business identity and your message so you can effectively reach your ideal client and grow your business.
While this may not be the most interesting of topics, it’s important to understand exactly what marketing is, and what marketing means for you, a professional in an agricultural or agricultural related business. I’ll try to make it as interesting as possible, but hey…
Your “brand” is so much more than a mere symbol. It’s what defines you as a business: your business philosophy, practices, attitude, promises to your customer, product integrity, etc. You will be remembered for…
Entreprenuer.com defines a Unique Selling Proposition as “The factor or consideration presented by a seller as the reason that one product or service is different
Creating a good tagline or slogan can be a challenge for many business owners, mostly because people tend to focus on what their product or service is and neglect what it offers and what the benefits are.
Your tagline needs to convey precisely what…
Having an established set of Brand Tone Words, and then a Mood Board to visually enhance that set of words, is a good first step
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