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Building Your Western Brand

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The Branding Pen

Just as every rancher has established their identity through a brand, so should every business owner and entrepreneur! A brand, in the business sense however, is so much more than just an identifying mark or logo.

The Branding Pen is where all the excitement takes place and where you’ll find a collection of free articles and resources designed to help you fine tune and clarify your business identity and your message so you can effectively reach your ideal client and grow your business.

Intro to Marketing for the Ag Professional

While this may not be the most interesting of topics, it’s important to understand exactly what marketing is, and what marketing means for you, a professional in an agricultural or agricultural related business. I’ll try to make it as interesting as possible, but hey…

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Intro to Branding for the Ag Professional

Especially for us in the agricultural world, the word “branding” usually makes us think of gathering up cattle and branding all the new calves every spring. When you think about it, that’s definitely part of what “branding” for your business is…

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Define Your Product

Just as it’s important to define who your ideal client is, it’s also important to accurately and specifically define your product or service. Knowing the details of exactly what you’re selling will…

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Website Beginner's Checklist ebook

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