Just as every rancher has established their identity through a brand, so should every business owner and entrepreneur! A brand, in the business sense however, is so much more than just an identifying mark or logo.
The Branding Pen is where all the excitement takes place and where you’ll find a collection of free articles and resources designed to help you fine tune and clarify your business identity and your message so you can effectively reach your ideal client and grow your business.
This is the first in a new series of articles I will be sharing, titled “The Branding Pen“. This series will be an in-depth tutorial
While this may not be the most interesting of topics, it’s important to understand exactly what marketing is, and what marketing means for you, a professional in an agricultural or agricultural related business. I’ll try to make it as interesting as possible, but hey…
Especially for us in the agricultural world, the word “branding” usually makes us think of gathering up cattle and branding all the new calves every spring. When you think about it, that’s definitely part of what “branding” for your business is…
Your “brand” is so much more than a mere symbol. It’s what defines you as a business: your business philosophy, practices, attitude, promises to your customer, product integrity, etc. You will be remembered for…
The Branding Pen Series – Article 5 I remember the first time someone asked me who my ideal client was. My answer was “small businesses”.
Just as it’s important to define who your ideal client is, it’s also important to accurately and specifically define your product or service. Knowing the details of exactly what you’re selling will…
Entreprenuer.com defines a Unique Selling Proposition as “The factor or consideration presented by a seller as the reason that one product or service is different
Creating a good tagline or slogan can be a challenge for many business owners, mostly because people tend to focus on what their product or service is and neglect what it offers and what the benefits are.
Your tagline needs to convey precisely what…
Having an established set of Brand Tone Words, and then a Mood Board to visually enhance that set of words, is a good first step
The visual part of your branding will become the symbol that you will be recognized by, or your logo, along with the colors, textures, fonts and other graphics that represent your business visually. A logo is the centerpiece of your brand and careful thought and consideration need to go in to determining exactly what this…
Brand positioning is defined as “the way by which the marketers attempt to create a distinct impression in the customer’s mind.” Brand positioning uses advertisements and other communication to create…
There is no denying that we are a digital world now, and that won’t be changing any time soon. We have ways to grow our business that we’ve never had before and the possibilities are endless. Before the internet, you were limited to selling your products to local customers…
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