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Building Your Western Brand

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The Branding Pen

Just as every rancher has established their identity through a brand, so should every business owner and entrepreneur! A brand, in the business sense however, is so much more than just an identifying mark or logo.

The Branding Pen is where all the excitement takes place and where you’ll find a collection of free articles and resources designed to help you fine tune and clarify your business identity and your message so you can effectively reach your ideal client and grow your business.

Establish Your Brand: Creating Your Visual Brand – Logo

The visual part of your branding will become the symbol that you will be recognized by, or your logo, along with the colors, textures, fonts and other graphics that represent your business visually. A logo is the centerpiece of your brand and careful thought and consideration need to go in to determining exactly what this…

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