Just as every rancher has established their identity through a brand, so should every business owner and entrepreneur! A brand, in the business sense however, is so much more than just an identifying mark or logo.
The Branding Pen is where all the excitement takes place and where you’ll find a collection of free articles and resources designed to help you fine tune and clarify your business identity and your message so you can effectively reach your ideal client and grow your business.
The visual part of your branding will become the symbol that you will be recognized by, or your logo, along with the colors, textures, fonts and other graphics that represent your business visually. A logo is the centerpiece of your brand and careful thought and consideration need to go in to determining exactly what this…
Brand positioning is defined as “the way by which the marketers attempt to create a distinct impression in the customer’s mind.” Brand positioning uses advertisements and other communication to create…
There is no denying that we are a digital world now, and that won’t be changing any time soon. We have ways to grow our business that we’ve never had before and the possibilities are endless. Before the internet, you were limited to selling your products to local customers…
Blogging is an excellent way to help you position your brand and establish yourself as an expert in your field. People are information hungry and most will turn to the internet these days looking for the answers they need before going anywhere else, so…
Articles are another great way to position your brand outside of your own social media and blogging efforts. Articles can be shared and distributed in numerous way, both on- and offline, and can tap into a completely different audience.
Now that you are well on your way to establishing your brand, it’s time to think about how you will market it. Just the thought
It’s a no secret these days, that marketing your brand online will play a gigantic role in the success of your business. It seems that
Blog posts are just one piece of your overall content marketing strategy. Depending on the type of business you are in, these can include How-To
Next to our websites, social media is undoubtedly one of our most powerful marketing tools. The ability to reach tens of thousands of people with
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Theresa Stockard
Cowgirl Media
Lewiston/Kendrick/Moscow, ID
The cowgirl logo is a registered trademark of Cowgirl Media.
