The decision to post pricing on your website – or not – is largely personal preference, but I vote yes!!
Obviously if you’re an eCommerce biz, you are going to put pricing on your products.
But what about if you’re a service business? Do you put prices of horses for sale, your training & boarding fees, or what you charge for social media or marketing packages?
For me, it’s about trust, transparency and positioning myself so my offers appeal to my ideal client and save both of us a lot of time and energy.
Read on to see more about why I’m a fan of this practice and how it can help you!
Build trust and transparency
Folks in the equestrian and western world often appreciate straightforward communication, and displaying your prices demonstrates honesty and professionalism.
Prospective clients may feel more confident working with you if your prices are clearly outlined, which will in turn reduce any skepticism they may have and build trust.
Attract the right people
Listing prices helps filter out the tire kickers, ensuring inquiries come from serious, qualified prospects.
This saves you time and effort by focusing on people who are ready and able to invest in your services or products.
Set clear expectations
Pricing communicates the level of value and service your clients can expect, particularly for high-quality or custom offerings.
In equestrian and western industries, customers often equate price with quality. Transparent pricing ensures clients understand what they’re paying for, whether it’s a premium saddle or a professional service.
Improve the user experience
Many people leave a website if they can’t find pricing information, leading to missed opportunities.
Including prices keeps potential clients on the site longer and reduces frustration, increasing the likelihood of conversions.
Position your brand strategically
Pricing reflects a your place in the market, whether it’s affordable or luxury.
In niche industries like ours, clear pricing helps convey your brand identity and whether you’re offering accessible products or high-end services.
