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From Cowgirl Confessions & The Design Blog

Establish Your Brand: Creating Your Visual Brand – Logo

The visual part of your branding will become the symbol that you will be recognized by, or your logo, along with the colors, textures, fonts and other graphics that represent your business visually. A logo is the centerpiece of your brand and careful thought and consideration need to go in to determining exactly what this…

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Define Your Product

Just as it’s important to define who your ideal client is, it’s also important to accurately and specifically define your product or service. Knowing the details of exactly what you’re selling will…

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Define Your Ideal Client

The Branding Pen Series – Article 4 I remember the first time someone asked me who my ideal client was. My answer was “small businesses”. I could not have been

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Intro to Branding for the Ag Professional

Especially for us in the agricultural world, the word “branding” usually makes us think of gathering up cattle and branding all the new calves every spring. When you think about it, that’s definitely part of what “branding” for your business is…

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Intro to Marketing for the Ag Professional

While this may not be the most interesting of topics, it’s important to understand exactly what marketing is, and what marketing means for you, a professional in an agricultural or agricultural related business. I’ll try to make it as interesting as possible, but hey…

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