Intro to Marketing for the Ag Professional

While this may not be the most interesting of topics, it’s important to understand exactly what marketing is, and what marketing means for you, a professional in an agricultural or agricultural related business. I’ll try to make it as interesting as possible, but hey...
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Addressing Your Mindset about Marketing

This is the first in a new series of articles I will be sharing, titled “The Branding Pen“. This series will be an in-depth tutorial about branding and marketing your business, important steps to take before you even build a website for your business. If you don’t know who you’re
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Make Integrity a Part of Your Brand

It seems that integrity in business these days is taking a back seat. I see so many struggling business owners and entrepreneurs, yet many of them lack some very basic elements that are an integral part of doing business and will eventually effect your ability to be successful. It’s not
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6 Things You Can Do to Ramp Up the Energy in Your Biz

As is the nature of business, sometimes things are slow. As entrepreneurs and business owners, it's up to us to keep the work coming in. This can prove to be a stressful endeavor, to say the least. I am a firm believer, that the more energy you create in your life, and your business, the more energy you will get back in return. If business is slow and you sit around wondering...
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My “TV” Debut for My Job Depends on Ag

Some exciting things have been happening around here! I have recently become very involved with a group of folks here in the Central Valley who are as passionate as I am about promoting & preserving agriculture and the way of life it holds for everyone involved. This group consists of farmers...
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