The Branding Pen

Just as every rancher has established their identity through a brand, so should every business owner and entrepreneur! A brand, in the business sense however, is so much more than just an identifying mark or logo.

The Branding Pen is where all the excitement takes place and where you’ll find a collection of free articles and resources designed to help you fine tune and clarify your business identity and your message so you can effectively reach your ideal client and grow your business.

Intro to Marketing for the Ag Professional

While this may not be the most interesting of topics, it’s important to understand exactly what marketing is, and what marketing means for you, a professional in an agricultural or agricultural related business. I’ll try to make it as interesting as possible, but hey…

Read More »

Intro to Branding for the Ag Professional

Especially for us in the agricultural world, the word “branding” usually makes us think of gathering up cattle and branding all the new calves every spring. When you think about it, that’s definitely part of what “branding” for your business is…

Read More »
Define your product title

Define Your Product

Just as it’s important to define who your ideal client is, it’s also important to accurately and specifically define your product or service. Knowing the details of exactly what you’re selling will…

Read More »

Establish Your Brand: Creating Your Visual Brand – Logo

The visual part of your branding will become the symbol that you will be recognized by, or your logo, along with the colors, textures, fonts and other graphics that represent your business visually. A logo is the centerpiece of your brand and careful thought and consideration need to go in to determining exactly what this…

Read More »

You work hard enough. Make sure your website is working hard too, with these simple tips!

Top 10 Ways ebook

You will receive helpful monthly tips & information to keep your website up to date and running smooth. We keep your info safe and you can unsubscribe at any time.

Privacy Overview
Cowgirl Media logo

This website uses cookies and some 3rd party tracking services so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.