Archives for Branding & Marketing

Define Your Ideal Client

The Branding Pen Series – Article 4 I remember the first time someone asked me who my ideal client was. My answer was “small businesses”. I could not have been more wrong. Looking back now, I feel so silly for having said that! Needless to say, I have since learned
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Intro to Marketing for the Ag Professional

While this may not be the most interesting of topics, it’s important to understand exactly what marketing is, and what marketing means for you, a professional in an agricultural or agricultural related business. I’ll try to make it as interesting as possible, but hey...
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Addressing Your Mindset about Marketing

This is the first in a new series of articles I will be sharing, titled “The Branding Pen“. This series will be an in-depth tutorial about branding and marketing your business, important steps to take before you even build a website for your business. If you don’t know who you’re
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Make Integrity a Part of Your Brand

It seems that integrity in business these days is taking a back seat. I see so many struggling business owners and entrepreneurs, yet many of them lack some very basic elements that are an integral part of doing business and will eventually effect your ability to be successful. It’s not
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