Archives for Branding & Marketing

The Evolution of Slogans

If you’re working on a slogan for your start-up, or maybe trying to re-brand your existing company, coming up with an effective slogan can be a challenge, to say the least. A good slogan can make or break your brand, so it’s important to get it right. Having said that,
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Just Who Do You Think You Are?

This question kind of stuck out for me last night watching the TV show “Who Do You Think You Are?” on TLC. Kelly Clarkson was searching for more information about her identity through her past, which of course got me to thinking about identity and how it relates to business,
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Building Your Brand ~ Choosing a Logo Design

In a recent blog post, “Building Your Brand – The Do’s & Don’ts of Successful Business Identity”, I wrote about why your brand is important and some basic steps necessary to build a memorable brand. In this article, I will elaborate on the first element in building your brand, designing
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Branding or Branding?

Typically when I mention the word “branding” in my usual line of work, I’m talking about a business’ image….logo, colors, slogan, etc. In my not-so-usual line of work that I get to do from time to time, “branding” refers to marking cattle to show ownership….something that is required by law
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