This is the first in a new series of articles I will be sharing, titled “The Branding Pen“. This series will be an in-depth tutorial about branding and marketing your
in·teg·ri·ty noun: integrity the quality of being honest and having strong moral principles; moral uprightness. It seems that integrity in business these days is taking a back seat. I see
If you’re working on a slogan for your start-up, or maybe trying to re-brand your existing company, coming up with an effective slogan can be a challenge, to say the
In one of my recent newsletters and blog posts, I talked briefly about establishing your business identity and figuring out not only who you are as a business, but who your ideal
This question kind of stuck out for me last night watching the TV show “Who Do You Think You Are?” on TLC. Kelly Clarkson was searching for more information about
Today’s post is by Guest Author Jeanette Chasworth, an interior designer and expert on color from Los Angeles. There are so many decisions when putting together a website, it can
In a recent blog post, “Building Your Brand – The Do’s & Don’ts of Successful Business Identity”, I wrote about why your brand is important and some basic steps necessary
Whether you’re just starting a business, or you’re working on improvements to an existing business, establishing a successful business identity is crucial. An “identity” includes everything from graphic images (i.e.
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Theresa Stockard
Cowgirl Media
Lewiston/Kendrick/Moscow, ID
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