Entreprenuer.com defines a Unique Selling Proposition as “The factor or consideration presented by a seller as the reason that one product or service is different from and better than that
Just as it’s important to define who your ideal client is, it’s also important to accurately and specifically define your product or service. Knowing the details of exactly what you’re selling will…
The Branding Pen Series – Article 5 I remember the first time someone asked me who my ideal client was. My answer was “small businesses”. I could not have been
Your “brand” is so much more than a mere symbol. It’s what defines you as a business: your business philosophy, practices, attitude, promises to your customer, product integrity, etc. You will be remembered for…
We all strive to figure out the right combination of blog posts, memes, graphics, designs, stories and who-knows-what-else to engage with our audience on social media at ANY level, right?
We try to let our personality shine through and connect with our readers, while still maintaining a certain level of …
Especially for us in the agricultural world, the word “branding” usually makes us think of gathering up cattle and branding all the new calves every spring. When you think about it, that’s definitely part of what “branding” for your business is…
While this may not be the most interesting of topics, it’s important to understand exactly what marketing is, and what marketing means for you, a professional in an agricultural or agricultural related business. I’ll try to make it as interesting as possible, but hey…
This is the first in a new series of articles I will be sharing, titled “The Branding Pen“. This series will be an in-depth tutorial about branding and marketing your
in·teg·ri·ty noun: integrity the quality of being honest and having strong moral principles; moral uprightness. It seems that integrity in business these days is taking a back seat. I see
As is the nature of business, sometimes things are slow. As entrepreneurs and business owners, it’s up to us to keep the work coming in. This can prove to be a stressful endeavor, to say the least.
I am a firm believer, that the more energy you create in your life, and your business, the more energy you will get back in return. If business is slow and you sit around wondering…
This seems to be a topic that I talk A LOT about lately. Business owners are busy, I get it. There is always so much to do, so many things that need your attention, that you just can’t be bothered worrying about your website. You haven’t taken the time to update and freshen up your content…
I decided to go out and snap a few photos for some background textures and images, and now I’m sharing them with you!
You can use these in any of your designs, and of course I’d love to see what you might do with any of them.
They are available to download individually…
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