Creating a good tagline or slogan can be a challenge for many business owners, mostly because people tend to focus on what their product or service is and neglect what it offers and what the benefits are.
Your tagline needs to convey precisely what…
Entreprenuer.com defines a Unique Selling Proposition as “The factor or consideration presented by a seller as the reason that one product or service is different from and better than that
Just as it’s important to define who your ideal client is, it’s also important to accurately and specifically define your product or service. Knowing the details of exactly what you’re selling will…
Online marketing can really be a time sucker if you let it. Then there’s the hit your wallet can take paying for all sorts of fancy tools, that you don’t have enough time available to really learn how to use them fully anyway. Thankfully, there is no shortage of…
The Branding Pen Series – Article 5 I remember the first time someone asked me who my ideal client was. My answer was “small businesses”. I could not have been
Your “brand” is so much more than a mere symbol. It’s what defines you as a business: your business philosophy, practices, attitude, promises to your customer, product integrity, etc. You will be remembered for…
We all strive to figure out the right combination of blog posts, memes, graphics, designs, stories and who-knows-what-else to engage with our audience on social media at ANY level, right?
We try to let our personality shine through and connect with our readers, while still maintaining a certain level of …
Especially for us in the agricultural world, the word “branding” usually makes us think of gathering up cattle and branding all the new calves every spring. When you think about it, that’s definitely part of what “branding” for your business is…
While this may not be the most interesting of topics, it’s important to understand exactly what marketing is, and what marketing means for you, a professional in an agricultural or agricultural related business. I’ll try to make it as interesting as possible, but hey…
This is the first in a new series of articles I will be sharing, titled “The Branding Pen“. This series will be an in-depth tutorial about branding and marketing your
in·teg·ri·ty noun: integrity the quality of being honest and having strong moral principles; moral uprightness. It seems that integrity in business these days is taking a back seat. I see
As is the nature of business, sometimes things are slow. As entrepreneurs and business owners, it’s up to us to keep the work coming in. This can prove to be a stressful endeavor, to say the least.
I am a firm believer, that the more energy you create in your life, and your business, the more energy you will get back in return. If business is slow and you sit around wondering…
You will receive helpful monthly tips & information to keep your website up to date and running smooth. We keep your info safe and you can unsubscribe at any time.
If you need assistance with your hosting account, please contact me, as log ins are not currently available for hosting account clients.
We strive to make this website accessible for all users per ADA and WCAG guidelines. If you see any room for improvement, we welcome feedback.
Theresa Stockard
Cowgirl Media
Lewiston/Kendrick/Moscow, ID
The cowgirl logo is a registered trademark of Cowgirl Media.
You will receive helpful monthly tips & information to keep your website up to date and running smooth. We keep your info safe and you can unsubscribe at any time.
