If you’re thinking about building a website for your new business or organization, or if you’re finally getting around to redesigning your existing website, there is much to consider. Websites are not just pretty pictures and some words. Much goes into the planning, the behind-the-scenes coding, the layout and the overall hierarchy that can make…
There is no denying that we are a digital world now, and that won’t be changing any time soon. We have ways to grow our business that we’ve never had before and the possibilities are endless. Before the internet, you were limited to selling your products to local customers…
Brand positioning is defined as “the way by which the marketers attempt to create a distinct impression in the customer’s mind.” Brand positioning uses advertisements and other communication to create…
The visual part of your branding will become the symbol that you will be recognized by, or your logo, along with the colors, textures, fonts and other graphics that represent your business visually. A logo is the centerpiece of your brand and careful thought and consideration need to go in to determining exactly what this…
Having an established set of Brand Tone Words, and then a Mood Board to visually enhance that set of words, is a good first step towards establishing your visual brand.
Creating a good tagline or slogan can be a challenge for many business owners, mostly because people tend to focus on what their product or service is and neglect what it offers and what the benefits are.
Your tagline needs to convey precisely what…
Entreprenuer.com defines a Unique Selling Proposition as “The factor or consideration presented by a seller as the reason that one product or service is different from and better than that
Just as it’s important to define who your ideal client is, it’s also important to accurately and specifically define your product or service. Knowing the details of exactly what you’re selling will…
Online marketing can really be a time sucker if you let it. Then there’s the hit your wallet can take paying for all sorts of fancy tools, that you don’t have enough time available to really learn how to use them fully anyway. Thankfully, there is no shortage of…
The Branding Pen Series – Article 5 I remember the first time someone asked me who my ideal client was. My answer was “small businesses”. I could not have been
Your “brand” is so much more than a mere symbol. It’s what defines you as a business: your business philosophy, practices, attitude, promises to your customer, product integrity, etc. You will be remembered for…
We all strive to figure out the right combination of blog posts, memes, graphics, designs, stories and who-knows-what-else to engage with our audience on social media at ANY level, right?
We try to let our personality shine through and connect with our readers, while still maintaining a certain level of …
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