It’s a no secret these days, that marketing your brand online will play a gigantic role in the success of your business. It seems that everyone turns to the internet
Now that you are well on your way to establishing your brand, it’s time to think about how you will market it. Just the thought can be overwhelming, so we’re
I see a LOT of websites in any given day. And it always surprises me when I see one that is NOT mobile friendly yet.
I decided to do a quick video for you and tell you my top 3 reasons why not having a mobile-friendly website could be really hurting your marketing efforts and more importantly your bottom line.
Articles are another great way to position your brand outside of your own social media and blogging efforts. Articles can be shared and distributed in numerous way, both on- and offline, and can tap into a completely different audience.
Blogging is an excellent way to help you position your brand and establish yourself as an expert in your field. People are information hungry and most will turn to the internet these days looking for the answers they need before going anywhere else, so…
Coming up with ideas for blog posts week after week can be challenging to say the least. I’ve been struggling with it for years myself, so I thought I’d share some of the ideas I’ve come up with so you might have an easier time of it.
If you’re thinking about building a website for your new business or organization, or if you’re finally getting around to redesigning your existing website, there is much to consider. Websites are not just pretty pictures and some words. Much goes into the planning, the behind-the-scenes coding, the layout and the overall hierarchy that can make…
There is no denying that we are a digital world now, and that won’t be changing any time soon. We have ways to grow our business that we’ve never had before and the possibilities are endless. Before the internet, you were limited to selling your products to local customers…
Brand positioning is defined as “the way by which the marketers attempt to create a distinct impression in the customer’s mind.” Brand positioning uses advertisements and other communication to create…
The visual part of your branding will become the symbol that you will be recognized by, or your logo, along with the colors, textures, fonts and other graphics that represent your business visually. A logo is the centerpiece of your brand and careful thought and consideration need to go in to determining exactly what this…
Having an established set of Brand Tone Words, and then a Mood Board to visually enhance that set of words, is a good first step towards establishing your visual brand.
Creating a good tagline or slogan can be a challenge for many business owners, mostly because people tend to focus on what their product or service is and neglect what it offers and what the benefits are.
Your tagline needs to convey precisely what…
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